Est. 1975 · Our Brand, Our Legacy

The Francois Brand™

The house that Francois built — seven distinct worlds of modern apparel, heritage craftsmanship, street-born footwear, elite performance, champion training, daily luxury skincare, and swag-forward lifestyle. One house. One legacy.

Francois signature
Enter The House That Francois Built Shop New Arrivals
The Francois Brand — luxury lifestyle
Scroll
The House That Francois Built

Seven Worlds. One Name. A Legacy Defined.

From the rustic soul of Trusted Tradition to the daily luxury of Rich du Jour — every brand in the house that Francois built is founded on the same uncompromising standard: craft, culture, and character.

Brand Architecture

The House That Francois Built

Seven distinct collections. One founding philosophy. Every brand shares the same DNA — built to last, designed to inspire.

The Francois Brand
The Francois Brand™
Est. 1975 · The House That Francois Built
The Francois Brand™
Modern Luxury
Legend Collection™
Premium Footwear & Apparel
TFB Performance™
Elite Athletic Wear
MR. 2X™
Athlete · Street · Champion
Trusted Tradition™
General Merchandise · 1880
Rich du Jour™
Luxury Skincare · Daily
Fransuave™
Swag · Lifestyle · Culture
Our Collections

Seven Worlds. One House.

Trusted Tradition™
General Merchandise Since 1880

Trusted Tradition™

Before there was Walmart. Before there was Target. There was Patton's — a trusted tradition since 1880. Quality merchandise, honest service, real people. Clothing, groceries, everyday essentials — Patton's set the standard the big names only followed.

Enter Collection
Rich du Jour™
Luxury Skincare · Daily

Rich du Jour™

Your daily ritual of luxury. Premium skincare rooted in artistry — for those who present their finest self, every single day. Rich. Refined. Du Jour.

Enter Collection
New This Season

New Arrivals

View All Collections
Signature White Sports Coat
The Francois Brand™

Signature White Sports Coat

From $285
Tailored white sports coat with the Francois signature mark on the chest pocket. Slim silhouette, luxury stretch fabric.
Signature Black Sports Coat
The Francois Brand™

Signature Black Sports Coat

From $285
Refined black sports coat with the signature mark on a crisp white pocket square. Sharp lapels, evening-ready.
Signature Muscle Shirt
The Francois Brand™

Signature Muscle Shirt

From $45
Fitted white tank with the iconic signature mark across the chest. Clean lines, premium cotton.
Black Signature Hoodie
The Francois Brand™

Black Signature Hoodie

From $95
Premium black hoodie with the Francois swoosh mark in white. Heavyweight fleece, tailored fit.
Classic Visor
The Francois Brand™

Classic Visor

From $35
White sports visor with embroidered signature mark. Sun-ready, statement-making.
Two-Piece Tracksuit
The Francois Brand™

Two-Piece Tracksuit

From $160
Black & white jogging suit with the signature mark on the hip. Move in luxury.
Signature White Sneakers
The Francois Brand™

Signature White Sneakers

From $120
Clean white low-tops with the Francois mark on the side. Walk with intent.
Duffel Bag Set
The Francois Brand™

Duffel Bag Set

From $85
Black & white gym duffels with the signature mark. Travel in pairs, train in style.
Signature Sports Bra
The Francois Brand™

Signature Sports Bra

From $55
Black athletic sports bra with the mark across the band. Built for movement.
Workout Essentials Set
The Francois Brand™

Workout Essentials Set

From $110
Coordinated leggings & cropped top in black and white. Signature-branded activewear.
Champion Fleece Zip Jacket
MR. 2X™ Champion Wear

Champion Fleece Zip Jacket

From $98
Black fleece zip-up with the MR. 2X emblem big across the back. Street-born, champion-worn.
Champion Collared Fleece — Grey
MR. 2X™ Champion Wear

Champion Collared Fleece — Grey

From $84
Heather grey waffle-knit collared full-zip fleece with the MR. 2X emblem on the chest and big across the back. Elevated street luxury.
Champion Collared Fleece — Black
MR. 2X™ Champion Wear

Champion Collared Fleece — Black

From $84
Black waffle-knit collared full-zip fleece with the MR. 2X emblem embroidered chest and back. Grind twice as hard, in style.
Champion Sweatband Set
MR. 2X™ Champion Wear

Champion Sweatband Set

From $24
Headband + two wristbands, MR. 2X branded. Lock in and go twice as hard.
Champion Pullover Hoodie
MR. 2X™ Champion Wear

Champion Pullover Hoodie

From $88
Bold black pullover hoodie with the MR. 2X mark front and center. The hustle has a uniform.
Champion Utility Vest
MR. 2X™ Champion Wear

Champion Utility Vest

From $79
Tactical black vest with MR. 2X embroidery and zip pockets. Built for the come-up.
Radiance Face Serum
Rich du Jour™

Radiance Face Serum

From $68
Golden botanical dropper serum for luminous skin. Your daily ritual of luxury.
Nourishing Hair Care
Rich du Jour™

Nourishing Hair Care

From $42
Salon-grade shampoo & conditioner. Refined care for every strand.
Botanical Body Wash
Rich du Jour™

Botanical Body Wash

From $38
Apothecary-style body cleanser in amber glass. Rich. Refined. Du Jour.
Signature Lip Colour
Rich du Jour™

Signature Lip Colour

From $34
Creamy luxe lipstick in a refined tube. Present your finest self, daily.
Luxury Gift Set
Rich du Jour™

Luxury Gift Set

From $145
A curated ritual box — serum, dropper & essentials. The art of everyday luxury.
Back Porch Red
Legend Collection™

Back Porch Red

$49
Vintage 2017 · Mendocino. Aromas of vanilla, berry, and cherry fruit. Old world meets new.
Bliss Vineyards Merlot
Legend Collection™

Bliss Vineyards Merlot

$49
Vintage 2017 · Mendocino. Coffee, tobacco leaf, dark plums — complemented by hints of dark chocolate.
Cabernet Sauvignon
Legend Collection™

Cabernet Sauvignon

$49
Vintage 2020 · Mendocino. Fig, espresso bean, dark chocolate. A robust wine with long coffee finish.
Back Porch White
Legend Collection™

Back Porch White

$49
Vintage 2022 · Mendocino. Stainless steel fermented Sauvignon Blanc — perfect for a sunny afternoon.
Bliss Vineyards Chardonnay
Legend Collection™

Bliss Vineyards Chardonnay

$49
Vintage 2022 · Mendocino. Nectarine and melon, vanilla and butterscotch. Long tropical finish.
2-in-1 Hair & Body Wash
Trusted Tradition™

2-in-1 Hair & Body Wash

$29
Ecocert COSMOS Natural 490 ml wash for men. Cleanses body and hair, adds volume, and leaves an elegant woody aroma with vetiver and amber. All-in-one, old-school clean.
Trusted Tradition Muscle Shirt
Trusted Tradition™

Trusted Tradition Muscle Shirt

$29
Stone-washed grey muscle tank with the Trusted Tradition storefront and Patton-Danjou mark. Heritage fit, modern edge.
Slim Bifold Wallet
Trusted Tradition™

Slim Bifold Wallet

From $59
Genuine leather with the embossed Trusted Tradition logo and Patton-Danjou mark. 6 card slots, cash band. Slim. Durable. Timeless.
Soy Wax Candle — Lavender
Trusted Tradition™

Soy Wax Candle — Lavender

$29
Hand-poured natural soy wax with cotton wick. Classic calming lavender aroma with gentle herbal notes. 100 ml glass vessel. Burns clean, smells like home.
Men's & Women's Compression Tights
TFB Performance™

Men's & Women's Compression Tights

From $68
Full-length matte-black compression tights for men and women. Second-skin support, TFB Performance branded. Train twice as hard.
Men's & Women's Biking Shorts
TFB Performance™

Men's & Women's Biking Shorts

From $48
Ergonomic compression biking shorts in matte black for men and women. Built for the ride and the grind.
Performance Water Bottles
TFB Performance™

Performance Water Bottles

From $32
Insulated stainless & aluminum sport bottles, TFB Performance branded. Hydrate like a champion.
Compression & Snapback Caps
TFB Performance™

Compression & Snapback Caps

From $28
Under-helmet compression wave caps plus premium snapback sport caps. Locked in from warm-up to game day.
Training Gear Set
TFB Performance™

Training Gear Set

From $115
Tapered sweatpants, performance crew socks & a lightweight training top. Everything you need to put in the work.
Fransuave Performance Polo
Fransuave™

Fransuave Performance Polo

From $58
Crisp white polo with the Fransuave bird swoosh on the chest and arched wordmark across the back. Clean swag, elevated.
Tee & Shorts Set
Fransuave™

Tee & Shorts Set

From $72
White crew tee and black athletic shorts, both Fransuave branded. A two-piece summer swag essential.
Fransuave 21 Jersey
Fransuave™

Fransuave 21 Jersey

From $65
White basketball jersey with arched FRANSUAVE and #21. Front and back. Rep your number, stay suave.
Red Button-Up Shirt
Fransuave™

Red Button-Up Shirt

From $78
Deep red short-sleeve button-up with vertical Fransuave branding and the bird swoosh big across the back. Statement piece.
Signature Zip Hoodie
Fransuave™

Signature Zip Hoodie

From $92
White full-zip hoodie with script Fransuave down the front, bird swoosh on the chest, and 21 on the sleeve. The signature layer.
Powered by Printful · Ships worldwide · Custom on demand
Our Story
We didn't just build brands — we built worlds. Each one carries a purpose, a person, a story worth living.

The Francois Brand was born in 1975 with a single conviction: that quality is not a luxury — it is a right. From the rugged roots of Trusted Tradition (est. 1880) to the champion streets of MR. 2X, from the legacy courts of the Legend Collection to the performance labs of TFB, and now into the daily ritual luxury of Rich du Jour — every venture under this house is built on the same unshakeable foundation. This is not fast fashion. This is legacy.

Read Our Full Story